WRCA FOUNDATION
CAPITAL CAMPAIGN

Establishing the Headquarters of the Working Ranch Cowboy

Through the development of a new headquarters, the WRCA and its Foundation are creating a permanent home dedicated to preserving the traditions, values, and history of the working ranch cowboy while expanding opportunities for youth, education, and community impact.

The new headquarters will serve as a central hub for the good of the Association and Foundation—providing office space, archives and historical displays, educational resources, meeting facilities, and a gathering place for supporters of the Western way of life.

OUR WHY

WHY THIS MATTERS

Since its inception, the WRCA Foundation has served as a lifeline for working ranch cowboys and their families, providing assistance when unexpected hardships threaten their livelihoods and way of life.

Founded on the principle of offering “a hand up, not a hand out,” the Foundation was established to support those who dedicate their lives to caring for livestock, stewarding the land, and preserving the traditions of the ranching industry.

What began as a vision to create a safety net for ranching families has grown into a nationally recognized organization dedicated to strengthening and sustaining the communities that form the backbone of rural America.

OUR IMPACT

More Than Three Decades of Supporting Ranch Families

$6.5M+

in support to ranching families

$1.2M+

in educational scholarships

68

scholarships awarded in 2026

BUILD THE FUTURE

HELP US BUILD THE NEXT CHAPTER

Your gift helps give the WRCA and Foundation a permanent home from which to serve ranch families for generations to come.

DESIGNED FOR IMPACT

WHY A PERMANENT HOME

Our new headquarters in Amarillo will serve as a central hub for the WRCA and Foundation, providing office space, archives, educational resources, meeting facilities, and a gathering place for supporters of the Western way of life.

Leased office space
Scattered storage & archives
Limited meeting space
Limited capacity to grow and serve
A permanent home for our mission
Expand education and youth opportunities
Bring our community together

HERITAGE ROOM

Preserving the history, traditions, and legacy of the WRCA through historic artifacts, photographs, stories, and educational exhibits that honor generations of working ranch cowboys.

BOARD & CONFERENCE ROOM

A collaborative gathering place for leadership, strategic planning, donor meetings, and industry partnerships that strengthen the future of ranching.

WAREHOUSE

Centralized storage for equipment, archives, event materials, and inventory that improves efficiency and supports signature programs like the World Championship Ranch Rodeo.

OFFICE SPACE

Dedicated workspace supporting daily operations, member services, donor engagement, and the continued growth of the WRCA Foundation.

Ways to Give

Bring Your Iron to the Fire

Your gift helps establish a permanent headquarters for the Working Ranch Cowboy while creating a lasting legacy in support of the WRCA Foundation’s mission.

Concept rendering of the Irons in the Fire donor recognition area with branding irons, plaques, bench seating, and a central fire pit.

Naming Opportunities

Prestigious naming opportunities are available for individuals, families, ranches, businesses, and organizations that make a significant investment in the $3 million Building the Headquarters of the Working Ranch Cowboy Campaign, creating a lasting legacy in support of the WRCA’s mission. The following naming opportunities will be recognized for a period of 20 years.

Heritage Room $150,000
Entrance Hall / Foyer $100,000
Board Meeting Room $75,000

Donor Recognition

A permanent Donor Recognition Display will honor those whose support made this project possible. Donors contributing $1,000 or more will be recognized by name, ranch, and/or company through commemorative features such as branding irons, plaques, engraved pavers, bronze saddles and hitching posts, or other permanent displays.

Bronze Saddle $300,000
Hitching Post $100,000
Inner Circle Branding Iron $30,000
Bench Seating Branding Iron $20,000
End Cap on Bench Seating Plaque $10,000
Back of Bench Seating Plaque $7,500
Interior of Bench Seating Plaque $5,000
Large Pavers $2,500
Small Pavers $1,000

Every Gift Builds the Future

Schedule a Conversation

Tarah Reed, Development Director
tarah@wrca.org · 806.374.9722