Exceeding Expectations: Triangle Realty’s Commitment to Cowboys and Community
Triangle Realty, established in 2009, is making significant contributions to working ranch cowboys and youth in the industry, drawing inspiration from their ranching roots. On top of that, the company is establishing a remarkable presence in the real estate realm. By Lauren Fritzler
The story of the land is one that echoes through generations. Whether it’s rolling hills or a worn cattle trail, the weight of history lies in every fence post, every sun-bleached barn board, and every creaky windmill.
The people behind Triangle Realty understand this deeply. Known for their expertise in marketing rural and agricultural properties, the team is committed to preserving the land’s value and legacy.
JT Haynes and his wife, Jamie, started Triangle Realty in 2009. Before that, he was in pharmaceutical sales and Jamie was in computer programming. But even before those careers, their life experiences were preparing them for their real estate venture.
Haynes grew up on his Gray County family ranch north of McLean, Texas. There, values ran deeper than tradition. These principles shaped his work ethic, his outlook on life, and the way he runs his business today. The Haynes Team thrives on building strong relationships with both buyers and sellers, a cornerstone of their success. Haynes has ranked among the top of overall brokerage sales and in 2017, Triangle Realty was named one of America’s Best Land Brokerages.
Triangle Realty thrives on a single driving principle: exceeding expectations.
“Our tagline, exceeding expectations, came from our fifth-generation background of being in the ranching business,” Haynes said. “In this business, as in ranching, you can’t just do the bare minimum. You always need to do better. You always need to do more than what’s required.”
From the beginning, Haynes searched for ways to tie his roots to his real estate business. As the first generation not to return full-time to their family ranches, he and his wife sought to honor their heritage in a meaningful way.
“The Triangle Realty logo came from my family’s ranch [Triangle Ranch] and it’s been our family brand for 124 years,” Haynes said. “When we started the real estate company, I wanted to integrate that family heritage into the real estate business.”
For those who have spent any time on backroads in the Texas Panhandle, this brand may look familiar—whether on signs staked into properties for sale by the Haynes Team or Haynes’ face seen on a billboard down I-27 in Amarillo. Triangle Realty’s reach is continually expanding, as Haynes’ connections in the industry span from Colorado to New Mexico.
The partnership between WRCA and Triangle Realty is one that came naturally. Haynes, with his background, is appreciative of what WRCA does for ranch cowboys. Both entities are in the business of preserving a legacy, honoring tradition, and raising up the next generation.
“My wife and I know how tough it is for working cowboys to make a living. It’s a tough business. WRCA is about upholding the Western way of life and everything it represents,” Haynes said.
One area Haynes enjoys most is the tradeshow at the World Championship Ranch Rodeo. He says it’s touching to see the craftsmanship on display.
“WRCA is educating, promoting our way of life, and preserving it. I think you see that most while walking through the trade shows, seeing handmade goods and not just things you order online and have the next day. You see it in everything WRCA has their hands in,” Haynes said.
Deeply aligned with WRCA’s mission, Haynes is proud to be a supporter. In fact, many of the cowboys in the arena are clients of his, and if they aren’t, they are surely cut from the same cloth.
“It’s good to support your own people. WRCA does an amazing job taking what cowboys do every day and letting them hone their skills and go to town and compete. The money, the prizes, the fame, it’s become an elite event,” Haynes said. “On top of that, WRCA’s mission to raise funds for working ranch cowboys in need—whether they’re facing injuries or other challenges—is paramount.”
When asked to be the title sponsor of the youth ranch horse competition, Haynes didn’t hesitate. As a father, Haynes is passionate—personally and professionally—about encouraging youth in the industry.
“We have two boys, 18 and 21, and they grew up having to work cattle. They’re the sixth generation and have the same love and passion for cattle,” Haynes said. “We had a discussion when the boys were young, and said ‘if we don’t expand and give our boys the opportunity, this way of life is going to get lost in this sixth generation,’ and so what we like about partnering with WRCA is keeping that tradition alive.”
As the driving force behind the youth cow horse competition, Triangle Realty has elevated the event with improved prizes, more money to be won, and amplified competition. But the benefits transcend prize packages; as young cowboys and cowgirls prepare at home and show in the arena, they discover the true meaning of resilience, horsemanship, and grit. These experiences shape character and respect for animals, and build a spirit of fortitude that carries over into every facet of life.
“Some of them will go on to be full-time cowboys and some won’t, but that’s okay. They’re all learning life lessons on responsibility. They’re learning discipline, how to control nerves, and how to compete on a big scale,” Haynes said.
For Triangle Realty, being involved with the WRCA means investing in a culture—cowboy culture. It’s an opportunity to connect with an audience that appreciates tradition and fosters confidence in youth, helping them grow into responsible adults.
“It’s all life lessons that teach you how to act, how to be a better employee, how to be a better boss, and working cowboys get it. What you learn on the ranch teaches you how to be a better person. And obviously we want to be a part of that, we want to support something that’s making people better,” Haynes said.
Triangle Realty supports WRCA to bring the community together, honor legacy, and grow upon values that are respectable outside the arena. In their business, they take steps to exceed expectations as they serve their community and ensure ranch values endure for generations to come.
—WRCA—
This article appears in the December 2024 issue of the Hungry Loop. Would you like to read more stories about the WRCA and ranching life? When you become a member of the Working Ranch Cowboys Association, you’ll receive the Hungry Loop and much more while supporting the working cowboy. Become a member today.