Red River Ski & Summer Area Becomes Newest WRCA Sponsor

The Working Ranch Cowboys Association (WRCA) is proud to announce that the Red River Ski & Summer Area in Red River, New Mexico is now an official sponsor of the 2021 WRCA World Championship Ranch Rodeo.

“This is truly a unique opportunity. Many cowboys and their families enjoy the mountains when they take time away from the ranch and there is no better vacation spot than Red River, New Mexico,” said Leman Wall, WRCA association manager. “Red River Ski & Summer Area offers a wide range of activities for the whole family.”

Red River Ski & Summer Area originally opened in December 1959. It has gone through many transformations over the years but still retains the small resort charm that was its trademark when the doors opened more than 60 years ago. Today, Red River Ski & Summer Area continues as a family-owned and operated business with the same vision of sharing their love for winter and summer sports that help families create life-long memories.

“We see a lot of cowboy hats around town and on the mountain. Being outdoors and making memories with family and friends is something we have in common with the cowboy lifestyle,” said Linda Jones, Red River Ski & Summer Area retail and special events director. “WRCA and the World Championship Ranch Rodeo give us an ideal opportunity to share our story. We look forward to making life-long friendships through this partnership.”

Red River Ski & Summer Area offers many activities for both winter and summer recreation enthusiasts. Learn more about your next vacation at www.redriverskiarea.com or on social media: www.facebook.com/redriverskiarea, www.instagram.com/redriverskiarea and www.twitter.com/redriverskiarea.