Coolhorse Becomes Presenting Sponsor of the WRCA Youth World Championship Ranch Rodeo
The Working Ranch Cowboys Association (WRCA) is proud to announce that Coolhorse has enhanced their WRCA sponsorship and will now be the official presenting sponsor of the WRCA Youth World Championship Ranch Rodeo.
“Coolhorse has been in the WRCA family since 2019,” said Leman Wall, WRCA Association Manager. “They are always looking for new ways to support our mission and the Youth World Championship is a perfect fit.”
Since 1999, Coolhorse has strived to provide customers with top-of-the-line products for both horse and rider. From ranch rigs to saddles and tack, Coolhorse has products to meet the ranching needs of all cowboys and cowgirls no matter the age.
“Youth will always hold a special place with us here at Coolhorse,” said Shelbi Johnson, Coolhorse Marketing Director. “We are excited to support the dreams of our next generation and help them excel through ranch rodeo. We encourage parents to get their kids involved in this new opportunity.”
WRCA started plans to add youth ranch rodeo in 2019 through a joint effort with the Earth Ranch Rodeo in Earth, Texas. This provided a platform to gauge interest and to line out event rules. The response was overwhelmingly positive and in 2021, WRCA approved six youth qualifier rodeos with the winning youth teams receiving an invitation to participate in the first-ever WRCA Youth World Championship Ranch Rodeo held in conjunction with the World Championship Ranch Rodeo held in Amarillo, Texas. The program continues to grow with increased interest. Eleven youth qualifier ranch rodeos have been approved for 2022 and the 2nd WRCA Youth World Championship will be held on November 12 at 1 p.m. at the Amarillo Civic Center Complex.
Coolhorse is located in Amarillo, Texas, at 6951 S Bell Street. Stop by the store or shop online at shop.coolhorse.com. You can also follow them on social media at www.facebook.com/coolhorsetx.