New Generation Supplements Becomes Newest WRCA Sponsor

The Working Ranch Cowboys Association (WRCA) is proud to announce that New Generation Supplements based out of Belle Fourche, South Dakota, is now an official sponsor.

“New Generation Supplements is a nationwide company with products that are ideal for the WRCA audience,” said Leman Wall, WRCA association manager. “It’s a great fit, and we are excited to have them as part of the WRCA family.”

The company originated in 1997 out of the need for better, higher quality feed supplements— supplements that would not only provide the highest nutritional value but would also help producers minimize their supplemental feed costs.

“When we think about the type of customer our products were designed to support, we think of a WRCA member,” Danielle Schlegel, New Generation Supplements’ marketing manager said. “Since our company’s inception, our goal has been to help producers realize the genetic potential of their livestock while maintaining profitability, and to support working horses no matter what is thrown at them. A partnership with WRCA is a textbook alignment with our business philosophies, and we’re thrilled to be a part of the family.”

As part of their new sponsorship, New Generation Supplements will be providing each WRCA Sanctioned Ranch Rodeo with a cash sponsorship and a supplement tub to every Top Horse recipient.

Additionally, New Generation Supplements will become the presenting sponsor of the WRCA Ranch Radio broadcast which airs on 95.7 KPUR Tuesday nights at 7 p.m. CST during rodeo season. Tune in to hear results of sanctioned rodeos and to keep up with all things WRCA.

New Generation Supplements are available at dealerships across the U.S. and Canada, with production facilities in South Dakota, Oklahoma, Nevada, Iowa and Tennessee. They offer four core supplement brands: SmartLic®, The Feed in a Drum®, MegaLic® and HorsLic®. Learn more at www.newgensupplements.com or on social media at www.facebook.com/newgensupplements.